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Person Bell, Sandra
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Bell, Sandra: International brand management of Chinese companies
: case studies on the Chinese household applicances and consumer electronics industry entering US and Western European markets / Sandra Bell. - Heidelberg : Physica-Verl., 2008. - X, 369 S. : Ill., graph. Darst., Kt.; 24 cm - (Contributions to economics)
ISBN 978-3-7908-2029-4 / 3-7908-2029-6 Pp. : EUR 123.00 (freier Pr.), ca. sfr 157.00 (freier Pr.)
Quelle: DNB Verlagsmeldungen
International brand management of Chinese companies
: case studies on the Chinese household appliances and consumer electronics industry entering US and western European markets / Sandra Bell. - Heidelberg : Physica-Verl., 2008. - Online-Ressource
ISBN 978-3-7908-2030-0
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Quelle: DNB
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