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Vervest, Peter: How to win customers in the digital world
: total action or fatal inaction ; making every activity - customer activity - through complete communication / Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen .... - Berlin : Springer, 2000. - XX, 244 S. : graph. Darst.; 24 cm
ISBN 978-3-540-66575-5 / 3-540-66575-7 Pp. : DM 59.00
Literaturverz. S. 233 - 235
Quelle: DNB
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